Journal
Field notes from
the current.
May 2026
Compounding is a brand strategy
Why most brand investments quietly out-earn paid media if you measure them on a long enough timeline.
Ipung Gani
Apr 2026
The end of the campaign era
Always-on content engines are eating the marketing calendar. What replaces the launch playbook.
Mar 2026
Share of search beats share of voice
A simple, public KPI we now run for every brand client and why most CMOs ignore it.
Feb 2026
How to brief a creative team
A one-page template that has saved our clients an estimated 11,000 hours of revisions.
Jan 2026
AI search is rewriting your funnel
What changes when 30% of discovery happens inside a chat window — and what stays exactly the same.
Dec 2025
We stopped saying 'agency'
An internal note about why we call ourselves a studio, and why the words you choose shape the work.
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